Our nondiscounted prices are based on our subjective opinion of the value of the product, taking into account a number of factors such as item cost, profit margin, available inventory, anticipated demand, competition and prices of comparable products. The nondiscounted price is Hot Topic’s offer price. This means that Hot Topic offered the product or comparable products at the nondiscounted price. Hot Topic may not have sold the product at the nondiscounted price in the recent past. Savings are calculated based on Hot Topic’s nondiscounted price, not actual sales.