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Arctic Fox Semi-Permanent Ritual Hair Dye



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  • Details
    Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. It will even give unbleached medium brown (level 5) hair a gorgeous jewel-toned burgundy hue. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar. 

    Arctic Fox protip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. 
    • 4 fl. oz.
    • Cruelty-free; vegan
    • No peroxide, ammonia, ethyl alcohol and PPD
    • Made in USA

    PayPal/Venmo is currently not accepted on Presale and Backorder items.

  • Shipping & Returns

    Hot Topic ships to all 50 states, APO/FPO addresses, U.S. territories and possessions and over 150+ countries. We currently only offer Standard Shipping to PO Boxes.


    Below is a list of estimated shipping times:

    Standard: Please allow 3-8 business days. Flat rate $5.99.

    Express: Please allow 2-3 business days. Rates vary based on order total.

    Overnight: NOON EST cutoff for overnight delivery. Rates vary based on order total.

    Ship to Store*: Allow up to 8 business days. FREE on orders over $10. *Available to US stores only.


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    NOTE: This item requires special handling, and is only available via Standard Shipping (4-10 days).
    This item is not returnable in stores.

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Arctic Fox Semi-Permanent Ritual Hair Dye is rated 4.7 out of 5 by 10.
Rated 5 out of 5 by from FAVORITE COLOR My favorite arctic fox color by far. Always smells nice and makes my hair super SUPER soft. It lasts for weeks and this is the only color in my opinion that fades so beautifully
Date published: 2019-09-12
Rated 5 out of 5 by from Keep in mind this says semi-permanent for a reason because although the color will fade, depending on the hair color, it will not fade or go away completely! If this goes over blonde or bleached hair, you're stuck with this hair color until you grow it out or bleach it back, haha. Over dark hair it will give your hair a light sheen of the color, but it will need to be bleached or lightened to pick up the full color. That being said, the hair color is absolutely gorgeous and phenomenal. Like other red dyes tend to do, the color bleeds a lot and will lose vibrancy after washing for a few days, but that's normal and to be expected. Simply add a little of the dye to your conditioner to refresh the color each time you wash, and try to only shampoo your hair every few days to keep everything fresh. PS: If you have a lot of hair, buy more than one of these to cover your whole head! The bottles are not very large, which is my only complaint!
Date published: 2019-08-26
Rated 5 out of 5 by from Amazing dye! I bought this and it is overall just a great dye. It does not kill your hair. It is very easy to put in and it looks great!!
Date published: 2019-08-11
Rated 3 out of 5 by from Not impressed My hair is very long, thick and curly. I bought 2 bottles because I knew one wouldn't do the job. It does smell nice and fruity. I left it in for an hour and a half. The reason I wont buy it again is because it took over 2 days to get all the dye fully out of my head.
Date published: 2019-08-04
Rated 4 out of 5 by from Most beautiful color I've ever experienced What drew me to this hair dye was the color itself; it's the perfect mix of darkness and hint of color (reddish-burgundy). It definitely fits the name. The only reason I give it 4 stars is because of the staying power. Granted, this is the first time I've ever messed with Arctic Fox, and I found out that it's great for that instant burst of color, but it doesn't stay on long after that. I messed with my second bottle of this color a couple of weeks ago, and what is working for me so far on staying power is keeping it longer than the recommended time. It might be overkill, but I kept the dye on for little over an hour and a half (directions recommend 30 minutes max), and so far it's staying on pretty good. We'll see how long this lasts before I recolor it again in this shade. Other than that, it's very beautiful.
Date published: 2019-07-17
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