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We are required by law to obtain verifiable parental consent in order to collect, store, use, or disclose Personal Information from Children. Once such consent is received and processed, the Child may thereafter access certain activities available through our Site as a registered user.
|INFORMATION THE CHILD PROVIDES|
On the Site, Children may maintain a "wish list" or store other information on the Site, enter sweepstakes and contests, participate in surveys and polls, subscribe to a service, or enroll to receive certain entertainment or information. We may need or request certain types of personally identifiable information (i.e. information that can directly identify a Child or indicate where a Child might be contacted, or information associated with the foregoing) (any of the foregoing, “Personal Information”) and collect it in connection with these various activities and offerings. We collect the following Personal Information, if voluntarily provided by a Child: name, address, e-mail address, telephone number, fax number, parent’s email address, age, date of birth, sex, grade level, wish list information, and credit card information. We do not consider demographic information about a Child (such as age, date of birth, sex, and grade level), products purchased, indications of a Child’s interests, likes and dislikes, or general characteristics such as clothing size or hair color, to be Personal Information unless it is associated with Personal Information so as to permit identification of a specific Child.
|INFORMATION COLLECTED VIA TECHNOLOGY|
|DATA FROM OTHER SOURCES|
|We may from time to time augment information provided to us with information from other sources, such as information validating a Child’s address. Thus, information we obtain may be intermingled with and used in conjunction with information obtained through other sources, including both offline and online sources.|
|USE OF INFORMATION|
We use Personal Information for various purposes. For example, we may use information provided to process purchases of merchandise or to provide for merchandise delivery. We use Personal Information to provide better and more personalized services. We might also use online registries or other databases to permit the use and participation in certain portions of our Site. We also collect Personal Information as may be reasonably necessary for tracking and verifying compliance with federal, state and local laws or for editorial and feedback solicitation purposes.
|PARENT’S CHOICES REGARDING PERSONAL INFORMATION|
We provide Parents the following choices with respect to the collection, sale, and retention of Personal Information. A Child’s registration information is always accessible to her. A Parent has the right to review her Child’s Personal Information, which the Parent can obtain by contacting us at the customer service phone number below. After reviewing the Child’s Personal Information, Parents may ask us to update or delete the Personal Information by contacting us at the customer service phone number below. A Parent may prohibit us from sharing a Child’s Personal Information with a third party (including an Affiliate) for the third party’s marketing purposes, but cannot prohibit us from sharing a Child’s Personal Information with a third party that is using such information only for the purpose of providing services to or for us.If a Parent chooses to prohibit any future collection or use of the Child’s Personal Information, the Parent may do so by terminating the Child’s account, and requesting the deletion of the Child’s Personal Information by us. Upon a Parent’s request, we will delete the Child’s account information from our live databases and all the information and data stored for such account. Hot Topic will not have any liability whatsoever for any termination of the account or related deletion of the Child’s Personal Information. Hot Topic may (and the Parent authorizes us to) rely on the instructions that we reasonably believe are given by a Child’s Parent. For example, if a person calls our customer support number and provides the account information we request, we may assume that the person calling is the Child’s Parent. When we delete Personal Information, it will be deleted from our active databases but may remain in our archives.
|DISCLOSURE OF INFORMATION|
We may share Personal Information given to us with third parties for the purpose of providing services to or for us. For instance, there may be third-party service providers for our operations or business activities, with whom we have an agreement for services who transmit, store, analyze or otherwise use such information in connection with their services to us. These service providers agree to protect the confidentiality, security, and integrity of Personal Information they process for us.
|We are committed to treating Personal Information with high standards of information security. We use commercially reasonable and industry standard methods to maintain the security and accuracy of Personal Information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. We use Secure Socket Layer (SSL) technology to protect the security of credit card information as it is transmitted to us. Please click on the Verisign Logo to learn more. Please note that no company, including Hot Topic, can fully eliminate security risks associated with Personal Information. For example, even though we implement reasonable security policies, it is possible for unauthorized parties to access or intercept a Child’s Personal Information.|
|LINKS TO OTHER SITES AND PUBLIC AREAS|
When a Child uses the Site, she could be directed to other sites that are beyond our control. For example, if a Child "clicks" on a banner advertisement, or a link, the "click" takes the Child’s browser off the Site. We have no control over, do not review and are not responsible for the privacy policies of such other websites. These other sites may send their own cookies to users, collect user data, or solicit Personal Information.Please be aware that if a Child enters any Personal Information into shared sections of the Site, such as message boards or other public areas, that Personal Information will be displayed to anyone who has access to these sections of the Site.