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RAW Deep Purple Demi-Permanent Hair Color

$12.99 $11.90


$12.99 $11.90
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  • Details

    Change your hair, change your mood with RAW, brilliant color. This Deep Purple hair color is a demi-permanent dye that will last 3-6 weeks! For the most vibrant color, we recommend lightening your hair to a level 9 or 10. It will still provide a subtle tone effect on dark hair, if bleaching isn't for you. Follow included instructions for best results.  

    • 4 fluid ounces
    • Demi-permanent; lasts 16-30 washes
    • Scented
    • Not tested on animals
    • Made in USA

    PayPal/Venmo is currently not accepted on Presale and Backorder items.

  • Shipping & Returns

    Hot Topic ships to all 50 states, APO/FPO addresses, U.S. territories and possessions and over 150+ countries. We currently only offer Standard Shipping to PO Boxes.


    Below is a list of estimated shipping times:

    Standard: Please allow 3-8 business days. Flat rate $5.99.

    Express: Please allow 2-3 business days. Rates vary based on order total.

    Overnight: NOON EST cutoff for overnight delivery. Rates vary based on order total.

    Ship to Store*: Allow up to 14 business days. FREE on orders over $10. *Available to US stores only.


    Click here for Shipping Details

    Click here for Returns Details

    NOTE: This item requires special handling, and is only available via Standard Shipping (4-10 days).
    This item is not returnable in stores.

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RAW Deep Purple Demi-Permanent Hair Color is rated 4.4 out of 5 by 26.
Rated 5 out of 5 by from I love this dye! I bought this in store several times. My store doesn't carry it anymore which makes me sad. This dye has serious staying power! It's been in my hair this time for a month and it's still vibrant! I love it!
Date published: 2017-10-24
Rated 2 out of 5 by from Used to be my favorite brand. I used to love raw. But their new formula sucks! It washes out right away! It used to last the longest of all the dyes I've tried. Now it's the shortest. Very disappointed in their new "lasts 40 washes."
Date published: 2017-07-07
Rated 5 out of 5 by from Raw Hair color, purple My daughter's hair is medium brown and other purples we tried did not show up. This one gave a nice deep color. It is easy to use, just make sure you have you own gloves; they do not come with it. Also, it says to use on dry hair, but it worked better when we did it right after washing while hair was still wet.
Date published: 2017-05-21
Rated 3 out of 5 by from Long lasting but... I really like how vibrant and long lasting this color is. I dyed it nearly two months ago and the color has barely faded. My problem is that it's called "deep purple" my hair was freshly bleached and it turned out navy blue. Maybe I got a bad batch but it isn't purple at all.
Date published: 2017-02-12
Rated 5 out of 5 by from My favorite purple This is the only long lasting purple semi I've found, but it is out of stock every where, I hope it isn't discontinued =(
Date published: 2016-11-21
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