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Manic Panic Formula 40 Ultra Violet Semi-Permanent Hair Dye

$12.99 $10.39


$12.99 $10.39


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  • Details
    First there was Manic Panic. Then there was Amplified. Now, Manic Panic has created a new, longer lasting formula exclusively for Hot Topic that helps your fashion color last up to 40 washes. Welcome Formula 40 to the MP fam! Not only does it last longer, it also conditions your hair as it processes. Keep your hair purple as hell with Ultra Violet! Use it on virgin hair for a deeper hue or, for best results, dye over pre-lightened hair to get the perfect, long-lasting shade of purple. 

    Hot Topic exclusive!
    • 4 fluid ounces
    • Semi-permanent; lasts up to 40 washes
    • 100% Vegan and cruelty-free
    • Made in USA

    Paypal is currently not accepted on Presale and Backorder items.

  • Shipping & Returns

    Hot Topic ships to all 50 states, APO/FPO addresses, U.S. territories and possessions and over 150+ countries. We do not ship to P.O. Boxes.


    Below is a list of estimated shipping times:


    Standard: Please allow 4-10 business days. Flat rate $4.99.


    Express: Please allow 2-3 business days. Rates vary based on order total.


    Overnight: 11a.m. PT cutoff for overnight delivery. Rates vary based on order total.


    Ship to Store*: Allow up to 14 business days. FREE on orders over $10. *Available to US stores only.


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Manic Panic Formula 40 Ultra Violet Semi-Permanent Hair Dye is rated 2.2 out of 5 by 17.
Rated 5 out of 5 by from Long lasting and great pigmentation I bought this one and the atomic turquoise colors and I colored my tips (well about halfway to my head) and I did it and it looked great and it lasted a long time which was great.
Date published: 2018-08-12
Rated 5 out of 5 by from Great and long lasting! I love the formula 40 editions of MANIC PANIC. All of these colors are vibrant. I recommend not washing your hair everyday. And if you do, DO NOT wash with HOT or WARM water. Use lukewarm to cool water to wash or it will wash out faster. That's with all hair colors. Also putting a little into your conditioner helps freshen up the color while you condition your hair. ;)
Date published: 2018-02-10
Rated 5 out of 5 by from Great color pay off, also good as a diy toner! If you wanna use it as a toner, add up to a dime sized amount to a large handful of your conditioner. You may want to change the ratio depending on your hair's brassiness.
Date published: 2017-06-07
Rated 4 out of 5 by from Love the 40 formula! I usually use the hot hot pink in this new 40 formula and loved it. Even my husband could tell a difference between the regular formula and the 40. Loved that it had very little bleeding when getting hair wet/shampooing. Almost no staining to my hands. This is my first time using this color. True to swatch. Had to use a lot of product for coverage though. Little bleeding in the first rinse. also little to no staining on hands when I rinsed. This color doesn’t seem as strong as the pink though. Not sure as I can’t compare the original ultra to the 40 ultra. I feel that they should make the 40s bigger in ounce weight to make up for the coverage issue.
Date published: 2018-05-22
Rated 4 out of 5 by from Great Color I've died my hair so many times before, but this hair dye was the best so far. The water ran clear the first time I washed my hair (which never happens for me) and it is so vibrant. It's a bit more blue than I expected but you can definitely tell it's purple. It dyed really well and I don't need to do any touch ups. This dye is super awesome. I only rate 4 stars for the fact that it is way more blue than in the picture but it's still awesome.
Date published: 2018-03-29
Rated 4 out of 5 by from good the thing with this hair dye is it lasts ONLY if you use a shampoo without sulfate loreal ever pure is a cheaper one its about 6.99 a bottle (the conditioner doesn't really matter ) its been about two months since I dyed my hair and has only slightly faded
Date published: 2017-12-27
Rated 1 out of 5 by from 0 lasting power i have NO idea why manic panic is so hit-or-miss for people. it's wild. i've never had good luck with manic panic in my hair, but i recently tried the formula 40 on my roommate, and it washed out in ONE wash. we left the dye in overnight, there was no reason for it not to have stuck.
Date published: 2018-05-24
Rated 1 out of 5 by from Terrible I bleached my hair prior to use and it still washed out of my roots in ONE wash and by the 3rd wash you couldn't tell I even used purple bc it faded pink. And I waited 3 days in between washes. It's a joke.
Date published: 2018-05-22
Rated 1 out of 5 by from Doesn’t last. I’ve used other manic panic dyes before and had no problems, even over medium brown hair. But sadly as I loved the colour, this was an epic waste of time and money. Literally after 1 wash it’s completely gone. Don’t bother with this new formula, stick with the old ones.
Date published: 2018-04-30
Rated 1 out of 5 by from Didn't last a whole week and over priced. I bought it two weeks ago.... And dyed my hair and followed the instructions very carefully. It lost it's color 4 days later
Date published: 2018-01-21
Rated 1 out of 5 by from Would give it 0 stars if I could I am seasoned at coloring my hair and was hoping this formula would last longer than regular manic panic. Nope. I got two (sulfate free) washes out of it before it was completely gone. I had even left it to process for HOURS. Nope. Gone. Went back to a different brand and have had that color last VIBRANTLY for two months now. Manic Panic needs to spend a LOT more time and effort on getting their product to stay.
Date published: 2017-11-27
Rated 1 out of 5 by from Didn't Last I will say I was impressed with the color while it was in my hair. This was also the least messy hair dye job I've ever done as none stained my skin or my tub. However, the color only lasted two washes thanks to a touch up in between. The color actually ended up coming completely out overnight after the second wash. My hair was left looking like a really splotchy tone job. Definitely skip this product in favor of any other manic panic hair dyes if that's the route you're going.
Date published: 2017-07-24
Rated 1 out of 5 by from Didn't stay I bought this once and I was so excited to use it, the cashier was telling me how nice it looks and works and that her friend has darker hair than mine and used it and it came out bright. I used it and it didn't come out bright at all,you could barely tell that I died my hair and after my first shower bout 3/4 days later it washed right out.
Date published: 2017-06-14
Rated 1 out of 5 by from Not worth it I have used Manic Panic Ultraviolet for over a year and this formula lasted less than the original.
Date published: 2017-06-01
Rated 1 out of 5 by from Does Not Last The dye looked really nice after it was first applied, but after each wash it quickly faded. Some of it came out while I was sleeping and not just from being washed, which has never happened to me with any other hair dye. I don't expect bright colored dye to be permanent but it's extremely disappointing when a product marketed as being semi-permanent and long lasting can't even last 1 week. This issue might only be for this specific color and type. I've tried other Manic Panic dyes with more success.
Date published: 2017-05-30
Rated 1 out of 5 by from Don't bother with it I have washed my hair twice since dyeing it over bleached hair with this product. The color is practically gone. Save your money or buy a different type of dye.
Date published: 2017-05-25
Rated 1 out of 5 by from Just use regular manic panic Don't bother with this product. I'm literally just writing this to save someone else from wasting their time thinking this will last longer than regular manic panic; it doesn't, it actually faded faster than any hair color I've ever used. I will say that it smells fabulous, and it came out the exact color it promises; but I washed my hair once and it went from bright purple to pastel lilac.
Date published: 2017-04-11
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