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RAW Deep Purple Demi-Permanent Hair Color

$12.99 $10.39


$12.99 $10.39


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  • Details

    Change your hair, change your mood with RAW, brilliant color. This Deep Purple hair color is a demi-permanent dye that will last 3-6 weeks! For the most vibrant color, we recommend lightening your hair to a level 9 or 10. It will still provide a subtle tone effect on dark hair, if bleaching isn't for you. Follow included instructions for best results.  

    • 4 fluid ounces
    • Demi-permanent; lasts 16-30 washes
    • Scented
    • Not tested on animals
    • Made in USA
  • Shipping & Returns

    Hot Topic ships to all 50 states, APO/FPO addresses, U.S. territories and possessions and over 150+ countries. We do not ship to P.O. Boxes.


    Below is a list of estimated shipping times:


    Standard: Please allow 4-10 business days. Flat rate $4.99.


    Express: Please allow 2-3 business days. Rates vary based on order total.


    Overnight: 11a.m. PT cutoff for overnight delivery. Rates vary based on order total.


    Ship to Store*: Allow up to 14 business days. FREE on orders over $20. *Available to US stores only.


    For more shipping details click here.

RAW Deep Purple Demi-Permanent Hair Color is rated 4.5 out of 5 by 24.
Rated 5 out of 5 by from Raw Hair color, purple My daughter's hair is medium brown and other purples we tried did not show up. This one gave a nice deep color. It is easy to use, just make sure you have you own gloves; they do not come with it. Also, it says to use on dry hair, but it worked better when we did it right after washing while hair was still wet.
Date published: 2017-05-21
Rated 5 out of 5 by from My favorite purple This is the only long lasting purple semi I've found, but it is out of stock every where, I hope it isn't discontinued =(
Date published: 2016-11-21
Rated 5 out of 5 by from Best purple hair dye I've found In the beginning of my purple hair adventure, I tried many different products. None were the color I wanted and/or didn't last long. I've been using the Raw deep purple for 3 years now and couldn't be happier.
Date published: 2016-10-22
Rated 5 out of 5 by from Favorite purple dye!
Date published: 2016-10-14
Rated 5 out of 5 by from Amazing For my 15th birthday I was allowed to dye my hair purple. I went with this color and it was amazing. It lasted a long time and was great. I loved it. I think this is the best hair dye I have ever used. And what makes it better is that it smelled like bubble gum!
Date published: 2016-08-16
Rated 5 out of 5 by from LOVE LOVE LOVE Raw is my all time favorite hair dye, the color stay vibrant for ages! Everyone asks what's my go to and I'm always happy to recommend this brand! No matter the color, it's always a winner!
Date published: 2016-08-02
Rated 5 out of 5 by from Long Lasting and Vibrant. I've been recommended to check out Raw for years, and as someone who has used Splat for almost four years, I was a little skeptical that it would compete with something that stole my heart. Raw happily proved me wrong, and I was surprised. It wasn't harsh on my hair, nor did it stain as bad as I thought it would. It was shockingly vibrant, and it lasted just as long as other Splat products have for me--which is several months. If you like dying your hair abnormal colors and want something that will last (unlike Manic Panic that will wash out after 3-4 weeks), consider Raw. They're a bit more expensive than other products like Arctic Fox, but their results will speak for themselves.
Date published: 2016-07-23
Rated 5 out of 5 by from Lasting color - awesome! This is hands-down the best dark purple hair dye out there.
Date published: 2016-05-19
Rated 5 out of 5 by from Love the color! Sticks to hair! I used this hair dye 9 years ago and a few weeks ago. Still the same quality! Love it!
Date published: 2016-04-03
Rated 5 out of 5 by from love this hair dye! Love this hair dye had to wait forever to restock online because you can't get this stuff anywhere else but I didn't give up hope its the only brand that doesn't bleed even when I sweat and stays in way better way longer!
Date published: 2016-04-03
Rated 5 out of 5 by from Vibrant color Raw is my favorite of this kind of dye, and I've tried a lot amplified, arctic fox, splat, and one or two more. It lasts the longest and is more vibrant than the rest. I've used with bleach to make the colors really pop and without which is more subtle inside but really shines in the light with my dark hair.
Date published: 2016-03-06
Rated 5 out of 5 by from The BEST unnatural color dye This purple is quite dark, but it colors the hair evenly and fades slowly to a more vibrant deep purple. I don't ever have to refresh the color, I only do it every few months to cover new growth. It's so gentle on the hair, leaves my hair feeling soft and silky. Ofc it works best on bleached hair, but my natural hair is a very light brown/dark blonde and it covers that fine, if I have to do it without help & don't bother bleaching out new growth. I've used several colors (green, blue, red) from this brand (on bleached hair), and they all have covered great, evenly, faded out slowly, 2 months of beautiful color. Even the red lasted forever, it just stained my skin for a few weeks, if I ended up sleeping on my hair haha. The negative comment about the bathroom looking like a murder scene - the brand isn't the cause of sloppy work, ANY dye is going to stain your bathroom if you throw it all over the darn place, get serious! Only go to the salon if you have no idea what you're doing, or you want a complicated multi-colored style, and then make sure they use a good dye like this one. Just because they are professionals doesn't mean they know what they are doing, there's always the C student lol. Highly recommend this dye, comes out of the hair easily with a color remover, followed by a quick bleaching.
Date published: 2016-02-25
Rated 5 out of 5 by from Amazing!!! I bought this a month ago and I have bought it before and it never disappoints. The color stays longer than most brands I have tried. Overall is very good.
Date published: 2016-02-21
Rated 5 out of 5 by from Loveeeee it Great color and quality. But 2 if you have a lot of hair :)
Date published: 2016-02-12
Rated 5 out of 5 by from Great color I absolutely love my deep purple. My hair doesn't hold other hair dyes for more than just a couple days. Going on 3 weeks now and have gotten multiple compliments
Date published: 2016-02-03
Rated 5 out of 5 by from Best Purple Ever I've tried several different purple hair dyes over my bleached hair, and this is the longest lasting I've tried! Longest I've gotten out of it was 2 1/2 months with only a little fade, after leaving it on my hair for about 40 minutes and washing 4x a week. Starts out quite dark, but by the 3rd or 4th wash it's a great shade. I can't speak for this brands other shades, but the purple is definitely the best I've tried so far!
Date published: 2015-12-24
Rated 5 out of 5 by from vivid, long lasting color! This is by far the best hair color brand I've ever used. The colors are bright and vivid, and our lasts a long time (compared to other "alternative" hair color brands I've tried) I've had the same deep purple color in my hair for about a month now and it's still very much purple! :) (Hardly any fading has occurred) if you're looking for a bright long lasting color, i highly recommend the RAW brand above all others. ;)
Date published: 2015-12-22
Rated 5 out of 5 by from Love I love RAW color for so many reasons.
Date published: 2015-11-20
Rated 4 out of 5 by from RAW PURPLE HAIR DYE I Absolutely loved this product. The color looks more blue than purple on me but holds very well to my hair, which I've been told is very stubborn. I just wish the shipping and handling wasn't as much as it was. It almost doubled the cost.
Date published: 2016-10-03
Rated 4 out of 5 by from I Love Purple! My natural hair color is medium-dark. I knew that the results will not be exactly like shown in the picture unless I dye my hair blonde and then apply the Raw hair coloring. I colored my hair with the Raw Deep Purple (I made sure and followed the instructions on the bottle). I wasn't too happy with the result. Few days later, I decided to experiment by mixing the Raw Deep Purple into the store bought hair dye (Violet/Purple). The dye gave it a funky color purple with a hint of dark blue and I proceeded to color my hair. I left the dye in my hair for over an hour. After washing and drying my hair, I didn't see any difference. Once I stepped out into the sun, that's when I noticed the color. It's purple alright! I've had people compliment on my hair color. It's been almost a month now and the color has NOT faded.. Love it!
Date published: 2016-08-27
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