RAW Deep Purple Demi-Permanent Hair Color

$12.99 $9.09

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$12.99 $9.09


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  • Details
    Change your hair, change your mood with RAW, brilliant color. This deep purple hair color is demi-permanent and will last 3-6 weeks. Includes directions. 4 fluid ounces.
  • Shipping & Returns

    Hot Topic ships to all 50 states, APO/FPO addresses, U.S. territories and possessions and over 150+ countries. We do not ship to P.O. Boxes.


    Below is a list of estimated shipping times:


    Standard: Please allow 4-10 business days. Flat rate $4.99.


    Express: Please allow 2-3 business days. Rates vary based on order total.


    Overnight: 11a.m. PT cutoff for overnight delivery. Rates vary based on order total.


    Ship to Store*: Allow up to 14 business days. FREE on orders over $20. *Available to US stores only. Orders to AK,HI,PR stores may take up to 21 business days.


    For more shipping details click here.

RAW Deep Purple Demi-Permanent Hair Color is rated 4.6154 out of 5 by 13.
Rated 5 out of 5 by from Lasting color - awesome! This is hands-down the best dark purple hair dye out there.
Date published: 2016-05-19
Rated 5 out of 5 by from Love the color! Sticks to hair! I used this hair dye 9 years ago and a few weeks ago. Still the same quality! Love it!
Date published: 2016-04-03
Rated 5 out of 5 by from love this hair dye! Love this hair dye had to wait forever to restock online because you can't get this stuff anywhere else but I didn't give up hope its the only brand that doesn't bleed even when I sweat and stays in way better way longer!
Date published: 2016-04-03
Rated 5 out of 5 by from Vibrant color Raw is my favorite of this kind of dye, and I've tried a lot amplified, arctic fox, splat, and one or two more. It lasts the longest and is more vibrant than the rest. I've used with bleach to make the colors really pop and without which is more subtle inside but really shines in the light with my dark hair.
Date published: 2016-03-06
Rated 5 out of 5 by from The BEST unnatural color dye This purple is quite dark, but it colors the hair evenly and fades slowly to a more vibrant deep purple. I don't ever have to refresh the color, I only do it every few months to cover new growth. It's so gentle on the hair, leaves my hair feeling soft and silky. Ofc it works best on bleached hair, but my natural hair is a very light brown/dark blonde and it covers that fine, if I have to do it without help & don't bother bleaching out new growth. I've used several colors (green, blue, red) from this brand (on bleached hair), and they all have covered great, evenly, faded out slowly, 2 months of beautiful color. Even the red lasted forever, it just stained my skin for a few weeks, if I ended up sleeping on my hair haha. The negative comment about the bathroom looking like a murder scene - the brand isn't the cause of sloppy work, ANY dye is going to stain your bathroom if you throw it all over the darn place, get serious! Only go to the salon if you have no idea what you're doing, or you want a complicated multi-colored style, and then make sure they use a good dye like this one. Just because they are professionals doesn't mean they know what they are doing, there's always the C student lol. Highly recommend this dye, comes out of the hair easily with a color remover, followed by a quick bleaching.
Date published: 2016-02-25
Rated 5 out of 5 by from Amazing!!! I bought this a month ago and I have bought it before and it never disappoints. The color stays longer than most brands I have tried. Overall is very good.
Date published: 2016-02-21
Rated 5 out of 5 by from Loveeeee it Great color and quality. But 2 if you have a lot of hair :)
Date published: 2016-02-12
Rated 5 out of 5 by from Great color I absolutely love my deep purple. My hair doesn't hold other hair dyes for more than just a couple days. Going on 3 weeks now and have gotten multiple compliments
Date published: 2016-02-03
Rated 5 out of 5 by from Best Purple Ever I've tried several different purple hair dyes over my bleached hair, and this is the longest lasting I've tried! Longest I've gotten out of it was 2 1/2 months with only a little fade, after leaving it on my hair for about 40 minutes and washing 4x a week. Starts out quite dark, but by the 3rd or 4th wash it's a great shade. I can't speak for this brands other shades, but the purple is definitely the best I've tried so far!
Date published: 2015-12-24
Rated 5 out of 5 by from vivid, long lasting color! This is by far the best hair color brand I've ever used. The colors are bright and vivid, and our lasts a long time (compared to other "alternative" hair color brands I've tried) I've had the same deep purple color in my hair for about a month now and it's still very much purple! :) (Hardly any fading has occurred) if you're looking for a bright long lasting color, i highly recommend the RAW brand above all others. ;)
Date published: 2015-12-22
Rated 5 out of 5 by from Love I love RAW color for so many reasons.
Date published: 2015-11-20
Rated 4 out of 5 by from Strong color This is by far my favorite brand of purple (and I've tried a lot of different brands) but so far it shows no signs of fading, it dosent smell strongly like some do when applying, and the color is the shade.
Date published: 2016-01-28
Rated 1 out of 5 by from Don't Try on Dark hair or near anything White! If you have dark hair, this will not show at all... lets say your hair is lighter than mine.. and it may some what show or it's even blonde and it may really show.. don't waste your money.. my bathroom turned into a murder scene.. even two weeks after and i'm still scrubbing it out. Just go to a salon, not worth it!
Date published: 2016-01-26
  • 2016-05-27T09:27CST
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